haku: @journal_id 69 / yhteensä: 714
viitteet: 39-48 / 714
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 otsikkovuositekijä
39.
Can repeating an advertisement more frequently than the competition affect brand preference in a mature market?
Journal of Marketing
1995 : APR, VOL. 59:2, p. 32-42
 1995 d'Souza, G.
Rao, R. C.
40.
Going to extremes: managing service encounters and assessing provider performance
Journal of Marketing
1995 : APR, VOL. 59:2, p. 83-97
 1995 Price, L. L.
Arnould, E. J.
Tierney, P.
41.
The comparative advantage theory of competition (Marketingtheorie)
Journal of Marketing
1995 : APR, VOL. 59:2, p. 1-15
 1995 Hunt, S. D.
Morgan, R. M.
42.
Influence strategies in buying centers (Verkaufsstrategie, Einkaufszentern)
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 71-82
 1995 Venkatesh, R.
Kohli, A. K.
Zaltman, G.
43.
Order of entry and business performance. An empirical synthesis and reexamination
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 17-33
 1995 Szymanski, D. M.
Troy, L. C.
Bharadwaj, S. G.
44.
Learning orientation, working smart, and effective selling (Arbeitsmotivation, Arbeitsproduktivität, sales management, menschliche Leistungsfähigkeit)
Journal of Marketing
1995 : JUL, VOL. 58:3, p. 39-52
 1995 Sujan, H.
Weitz, B. A.
Kumar, N.
45.
Understanding the bond of identification. An investigation of its correlates among art museum members (Verbraucherforschung; Konsumentenverhalten)
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 46-57
 1995 Bhattacharya, C. B.
Rao, H.
Glynn, M. A.
46.
The relationship between cartoon trade character recognition and attitude toward product category in young children
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 58-70
 1995 Mizerski, R.
47.
Entry strategy and long-term performance. Conceptualization and empirical examination
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 1-16
 1995 Green, D. H.
Barclay, D. W.
Ryans, A. B.
48.
Customer switching behavior in service industries: an exploratory study
Journal of Marketing
1995 : APR, VOL. 59:2, p. 71-82
 1995 Keaveney, S.
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