haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 392-401 / 1883
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 otsikkovuositekijä
392.
Let's go shopping
Admap
2004 : VOL. 39:1-2, p. 18-19
 2004
393.
Brands, buzz and business
Admap
2004 : VOL. 39:1, p. 15-17
 2004 Hughes, M.
394.
Sociocultural meanings in visually standardized print ads
European Journal of Marketing
2004 : VOL. 38:9-10, p. 1113-1129
 2004 Callow, M.
Schiffman, L.G.
395.
Factors predicting the effectiveness of celebrity endorsement advertisements
European Journal of Marketing
2004 : VOL. 38:11-12, p. 1509-1526
 2004 Silvera, D.H.
Austad, B.
396.
Will agencies ever get (or understand) IMC?
European Journal of Marketing
2004 : VOL. 38:11-12, p.1417-1436
 2004 Kitchen, P.J. (et al.)
397.
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
International Journal of Market Research
2004 : VOL. 46:4, p. 465-478
 2004 Pelsmacker, P.
Geuens, M.
Vermeir, I.
398.
Context effects in marketing practice: tha case of mood
Journal of Consumer Behaviour
2004 : JUN, VOL. 3:4, p. 304-314
 2004 Bakamitsos, G.A.
Simokos, G.J.
399.
Quantifying the ripple: Word-of-mouth and advertising effectiveness
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 271-280
 2004 Hogan, J.E.
Lemon, K.N.
Libai, B.
400.
Evaluating return on investment of multimedia advertising with a single-source panel: A retail case study
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 262-270
 2004 Fitzgerald, J.
401.
Using consumer attitudes to value brands: Evaluation of the financial value of brands
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 225-231
 2004 Hupp, O.
Powaga, K.
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