haku: @indexterm Brands / yhteensä: 1643
viitteet: 392-401 / 1643
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 otsikkovuositekijä
392.
Using consumer attitudes to value brands: Evaluation of the financial value of brands
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 225-231
 2004 Hupp, O.
Powaga, K.
393.
Building e-loyalty of lodging brands: avoiding brand erosion
Journal of Travel & Tourism Marketing
2004 : VOL. 17:2-3, p. 133-142
 2004 Miller, B.
394.
Mergers, brand competition, and the price of a pint
European Economic Review
2004 : JUN, VOL. 48:3, p. 617-643
 2004 Pinkse, J.
Slade, M. E.
395.
The marketing directions of two fashion retailers
European Journal of Marketing
2004 : VOL. 38:7, p. 770-789
 2004 Newman, A. J.
Patel, D.
396.
Small is still beautiful: tourist trade SME's: a rich innovating ground
Tourism review
2004 : VOL. 59:4, p. 37-41
 2004 Coglievina, C.
397.
Formative knowledge: from knowledge dichotomy to knowledge geography - knowledge management transformed by the ubiquitous information society
Journal of Knowledge Management
2004 : VOL. 8:1, p. 64-76
 2004 Takahashi, T.
Vandenbrink, D.
398.
Roll-out that seized the market
European business forum EBF
2004 : AUTUMN, 19, p. 74-78
 2004 Schlegelmilch, B.
Chini, T.C.
399.
Halting the US marketing juggernaut
European business forum EBF
2004 : AUTUMN, 19, p. 30-32
 2004 Johansson, J.
400.
Design: Mehr als nur schöner Schein
Manager Magazin
2004 : VOL. 34:11, p. 228-230, 232, 234, 236-237
 2004 Ahrens, K.
401.
Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness
Journal of Advertising
2004 : FALL VOL. 33:3, p. 77-85
 2004 Baker, W.E.
Honea, H.
Russell, C.A.
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