haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 396-405 / 556
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396.
Try to make us smart before you call us stupid.
Journal of Advertising Research
1984 : OCT-NOV, VOL. 24:5, p. 9-11
 1984 MacDougall, M. D.
397.
Advertising spokesperson effects : an examination of endorser type and gender on two audiences.
Journal of Advertising Research
1984 : OCT-NOV, VOL. 24:5, p. 33-41
 1984 Freiden, J. B.
398.
The sales/advertising relationship : an investigation of correlations and consistency in supermarkets and department stores.
Journal of Advertising Research
1984 : OCT-NOV, VOL. 24:5, p. 55-60
 1984 Marquardt, R. A.
Murdock, G. W.
399.
Competition as a moderator on the effect of advertising on sales.
Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 387-398
 1984 Gatignon, H.
400.
The impact of comparative advertising on perception and attitude : some positive findings.
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 719-727
 1984 Gorn, G. J.
Weinberg, C. B.
401.
Sales concessions: how much dare you give away?
Accountancy
1984 : NOV, VOL. 95:1095, p. 156, 158, 160, 164
 1984 Butcher, J.
402.
Testing alternative econometric models on the existence of advertising threshold effect.
Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 298-308
 1984 Bemmaor, A. C.
403.
Audience involvement in advertising : Four levels.
Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 581-592
 1984 Greenwald, A. G.
Leavitt, C.
404.
Overcontrol in advertising experiments.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 37-42
 1984 Farris, P. W.
Reibstein, D. J.
405.
Is there a Kink in your advertising? An empirical investigation of advertising response asymmetry.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 27-35
 1984 Aykac, A.
Corstjens, M.
Gautschi, D.
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