haku: @author Brownlie, D. / yhteensä: 14
viitteet: 4-13 / 14
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4.
Theory into practice: meditations on cultures af accountability and interdisciplinary in marketing research
Journal of Marketing Management
2007 : VOL 23:5-6, p.395-409
 2007 Brownlie, D.
Hewer, P.
Ferguson, P.
5.
Benchmarking your marketing process
Long Range Planning
1999 : FEB, VOL 32:1, p. 88 - 95
 1999 Brownlie, D.
6.
Beyond the one-dimensional marketing manager: the discourse of theory, practice and relevance
International Journal of Research in Marketing
1997 : MAY, VOL. 14:2, p. 147-161
 1997 Brownlie, D.
Saren, M.
7.
Generating marketing resources by means of R&D activities in high technology firms
Industrial Marketing Management
1997 : JUL, VOL. 26:4, p. 331-340
 1997 Tzokas, N.
Saren, M.
Brownlie, D.
8.
The conduct of marketing audits: a critical review and commentary
Industrial Marketing Management
1996 : JAN, VOL. 25:1, p. 11-22
 1996 Brownlie, D.
9.
Marketing audits and auditing: diagnosis through intervention
Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 99-112
 1996 Brownlie, D.
10.
The new marketing Myopia: critical perspectives on theory and research in marketing - introduction
European Journal of Marketing
1994 : VOL. 28:3, p. 6-12
 1994 Brownlie, D.
11.
Market opportunity analysis: a DIY approach for small tourism enterprises
Tourism Management
1994 : FEB, VOL. 15:1, p. 37-45
 1994 Brownlie, D.
12.
The four Ps of the marketing concept: Presciptive, Polemical, Permanent and Problematical
European Journal of Marketing
1992 : VOL. 26:4, p.34-47
 1992 Brownlie, D.
Saren, M.
13.
Strategy formulation in small enterprises: a developmental approach
European Business Review
1991 : VOL. 91:2, p. 16-22
 1991 Paton, R.
Brownlie, D.
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