haku: @author Kumar, N. / yhteensä: 20
viitteet: 4-13 / 20
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4.
Kill a brand, keep a customer
Harvard Business Review
2003 : DEC, VOL. 81:12, p. 86-95
 2003 Kumar, N.
5.
Reactions to perceived inequity in U.S. and Dutch interorganizational relationships
Academy of Management Journal
2003 : JUN, VOL. 46:3, p. 303-316
 2003 Scheer, L. K.
Kumar, N.
Steenkamp, J.-B. E. M.
6.
Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through
Marketing Science
2001 : VOL. 20:4, p. 382-404
 2001 Kumar, N.
Rajiv, S.
Jeuland, A.
7.
Effective category management depends on the role of the category
Journal of Retailing
2001 : SUMMER, VOL. 77:2, p. 165-184
 2001 Dhar, S. K.
Hoch, S. J.
Kumar, N.
8.
Explaining the geography and depth of international production: the case of US and Japanese multinational enterprises
Weltwirtschaftliches Archiv
2000 : VOL. 136:3, p. 442-477
 2000 Kumar, N.
9.
From market driven to market driving
European Management Journal
2000 : APR, VOL. 18:2, p. 129-143
 2000 Kumar, N.
Scheer, L.
Kotler, P.
10.
Multinational enterprises, regional economic integration, and export-platform production in the host countries: an empirical analysis for the US and Japanese corporations
Weltwirtschaftliches Archiv
1998 : VOL. 134:3, p. 450-483
 1998 Kumar, N.
11.
Generalizations about trust in marketing channel relationships using meta-analysis
International Journal of Research in Marketing
1998 : JUL, VOL 15:3, P. 223-248
 1998 Geyskens, I.
Steenkamp, J-B.
Kumar, N.
12.
The revolution in retailing: from market driven to market driving.
Long Range Planning
1997 : DEC, VOL. 30:6, p. 830-835
 1997 Kumar, N.
13.
Financial decision support with hybrid genetic and neural based modeling tools
European Journal of Operational Research
1997 : DEC, VOL. 103:2, p. 339-349
 1997 Kumar, N.
Krovi, R.
Rajagopalan, B.
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