haku: @author Neslin, S. A. / yhteensä: 11
viitteet: 4-11 / 11
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4.
Relating the brand use profile of coupon redeemers to brand and coupon characteristics.
Journal of Advertising Research
1987 : FEB-MAR, VOL. 27:1, p. 23-32
 1987 Neslin, S. A.
Clarke, D. G.
5.
Opportunities and risk of durable goods promotion. (!MARKETING EVALUATION)
Sloan Management Review
1987 : WINTER, VOL. 28:2, p. 27-38
 1987 Quelch, J. A.
Neslin, S. A.
Olson, L. B.
6.
The ability of Nash's theory of cooperative games to predict the outcomes of buyer-seller negotiations : a Dyad-level test.
Management Science
1986 : APR, VOL. 32:4, p. 480-498
 1986 Neslin, S. A.
Greenhalgh, L.
7.
The effects of negotiator preferences, situational power, and negotiator personality on outcomes of business negotiations.
Academy of Management Journal
1985 : MAR, VOL. 28:1, p. 9-33
 1985 Greenhalgh, L.
Neslin, S. A.
Gilkey, R. W.
8.
Nash's theory of cooperative games as a predictor of the outcomes of buyer-seller negotiations : an experiment in media purchasing.
Journal of Marketing Research
1983 : NOV, VOL. 20:4, p. 368-379
 1983 Neslin, S. A.
Greenhalgh, L.
9.
Optimistic and pessimistic estimates of product performance.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 53-58
 1983 Assmus, G.
Neslin, S. A.
10.
Using a natural experiment to estimate price elasticity: the 1974 sugar shortage and the ready-to-eat cereal market.
Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 44-57
 1983 Neslin, S. A.
Shoemaker, R. W.
11.
Linking product features to perceptions: self-stated versus statistically revealed importance weights.
Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 80-86
 1981 Neslin, S. A.
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