haku: @author Smith, G. / yhteensä: 46
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4.
The impact of brand extensions on brand personality: experimental evidence
European Journal of Marketing
2005 : VOL. 39:1-2, p. 129-149
 2005 Diamantopoulos, A.
Smith, G.
Grime, I.
5.
Brand image transfer through sponsorship: A consumer learning perspective
Journal of Marketing Management
2004 : APR, VOL. 20:3-4, p. 457-474
 2004 Smith, G.
6.
Variance ratio tests of the random walk hypothesis for European emerging stock markets
European Journal of Finance
2003 : JUN, VOL. 9:3, p. 290-300
 2003 Smith, G.
Ryoo, H-J.
7.
Consumer evaluations of extensions and their affects on the core brand: key issues and research propositions
European Journal of Marketing
2002 : VOL. 36:11-12, p. 1415-1438
 2002 Grime, I.
Diamantopoulos, A.
Smith, G.
8.
Regression to the Mean and Football Wagers
Journal of Behavioral Decision Making
2002 : OCT, VOL. 15:4, p. 329-342
 2002 Lee, M.
Smith, G.
9.
Strategic political segmentation: a new approach for a new era of political marketing
European Journal of Marketing
2001 : VOL. 35:9-10, p. 1058-1073
 2001 Smith, G.
Hirst, A.
10.
Pop goes the budget
Strategies Europe
2001 : FEB, 5, p. 16-17
 2001 Smith, G.
11.
Schism on Wall Street
Business Week
2000 : MAR. 6, VOL. 3655:985, p. 36-38
 2000 Smith, G.
Kerwin, K.
Zellner, W.
12.
Mexico: Breaking the curse
Business Week
1999 : DEC. 20, VOL. 3644:974, p. 26-31
 1999 Smith, G.
13.
Cuba: The Internet
Business Week
1999 : NOV. 22, VOL. 3640:970, p. 36-37
 1999 Smith, G.
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