haku: @author Tzokas, N. / yhteensä: 11
viitteet: 4-11 / 11
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4.
Integrating information technology into marketing practice - the IT reality of contemporary marketing practice
Journal of Marketing Management
2002 : JUL, VOL. 18:5-6, p. 555-577
 2002 Brady, M.
Saren, M.
Tzokas, N.
5.
Corporate ethics: an exploration of contemporary Greece
Journal of Business Ethics
2001 : MAR I, VOL. 30:1, p. 87-104
 2001 Kavali, S.
Tzokas, N.
Saren, M.
6.
Are loyalty schemes a manifestation of relationship marketing?
Journal of marketing management
1999 : JUL, VOL. 15:6, p. 541-562
 1999 Andrew, S.
Sparks, S.
Tzokas, N.
7.
Antecedents and consequences of relationshipmarketing: Insights from business service salespeople.
Industrial Marketing Management
1999 : NOV, VOL. 28:6, p. 601-611
 1999 Sharma, A.
Tzokas, N.
Saren, M.
Kyziridis, P.
8.
The nature of the product in market relationships: a pluri-signified product concept
Journal of Marketing Management
1998 : APR, VOL. 14:5, p. 445-464
 1998 Saren, M.
Tzokas, N.
9.
Generating marketing resources by means of R&D activities in high technology firms
Industrial Marketing Management
1997 : JUL, VOL. 26:4, p. 331-340
 1997 Tzokas, N.
Saren, M.
Brownlie, D.
10.
On strategy, typologies and the adoption of technological innovations in industrial markets
British Journal of Management
1997 : JUNE, VOL. 8:2, p S91-S105
 1997 Tzokas, N.
Saren, M.
11.
Assessing the innovativeness of organizations and its antecedents: Project innovstrat
European Journal of Marketing
1994 : VOL. 28:11, p. 5-28
 1994 Avlonitis, G. J.
Kouremenos, A.
Tzokas, N.
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