haku: @author Varadarajan, P. R. / yhteensä: 17
viitteet: 4-13 / 17
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4.
An analysis of the market share profitability relationship
Journal of Marketing
1993 : jul, vol. 57:3, p. 9-18
 1993 Szymanski, D. M.
Bharadwaj, S. G.
Varadarajan, P. R.
5.
A model of marketing knowledge use within firms
Journal of Marketing
1992 : OCT, VOL. 56: 4, p. 53-71
 1992 Menon, A.
Varadarajan, P. R.
6.
First mover advantage: a synthesis, conceptual framework, and research propositions
Journal of Marketing
1992 : OCT, VOL. 56:4, p. 33-52
 1992 Kerin, R. A.
Varadarajan, P. R.
Peterson, R. A.
7.
Controlling the uncontrollable: managing your market environment.
Sloan Management Review
1992 : WINTER, VOL. 33:2, p. 39-47
 1992 Varadarajan, P. R.
Clark, T.
Pride, W. M.
8.
Consumers' attitudes towards marketing practices, consumerism and government regulations: cross-national perspectives.
European Journal of Marketing
1990 : VOL. 24:6, p. 6-23
 1990 Varadarajan, P. R.
Thirunarayana, P. N.
9.
The corporate performance conundrum: a synthesis of contemporary views and an extension.
Journal of Management Studies
1990 : SEP, VOL. 27:5, p. 463-483
 1990 Varadarajan, P. R.
Ramanujam, V.
10.
Strategic adaptability and firm performance : a market-contingent perspective.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 21-35
 1989 McKee, D. O.
Varadarajan, P. R.
Pride, W. M.
11.
The contingency approach : its foundations and relevance to theory building and research in marketing.
European Journal of Marketing
1988 : VOL. 22:7, p. 37-64
 1988 Zeithaml, V. A.
Varadarajan, P. R.
Zeithaml, C. P.
12.
Symbiotic marketing revisited.
Journal of Marketing
1986 : JAN, VOL. 50:1, p. 7-17
 1986 Varadarajan, P. R.
Rajaratnam, D.
13.
A two-factor classification of competitive strategy variables.
Strategic Management Journal
1985 : OCT-DEC, VOL. 6:4, p. 357-375
 1985 Varadarajan, P. R.
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