haku: @author Verhage, B. J. / yhteensä: 11
viitteet: 4-11 / 11
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4.
Marketing planning for improved performance : a comparative analysis.
International Marketing Review
1988 : SUMMER, VOL. 5:2, p. 20-30
 1988 Verhage, B. J.
Waartz, E.
5.
Knowing your rights : a cross-cultural study.
European Journal of Marketing
1987 : VOl. 21:5, p. 70-75
 1987 Verhage, B. J.
6.
Cross-cultural differences in consumer attitudes and their implications for complaint management.
International Journal of Research in Marketing
1985 : VOL. 2:3, p. 197-206
 1985 Richins, M. L.
Verhage, B. J.
7.
Marketing : quo vadis?
Bedrijfskunde, Tijdschrift voor Modern Management
1982 : VOL. 54:4, p. 386-392
 1982 Verhage, B. J.
8.
Household purchasing decisions.
European Journal of Marketing
1981 : VOL. 15:1, p. 68-77
 1981 Green, R. T.
Verhage, B. J.
Cunningham, I. C. M.
9.
Purchasing roles in the family: an analysis of instrumental and expressive decision making.
European Research
1981 : JAN, VOL. 9:1, p. 3-10
 1981 Verhage, B. J.
Green, R. T.
10.
Stimulating energy conservation: applying the business heritage of marketing.
European Journal of Marketing
1980 : VOL. 14:4, p. 167-179
 1980 Verhage, B. J.
11.
Industrial marketing communication: still a long way to go.
European Research
1979 : SEP, VOL. 7:5, p. 203-209
 1979 Verhage, B. J.
Waalewjn, P.
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