haku: @author Wensley, R. / yhteensä: 21
viitteet: 4-13 / 21
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4.
Special Symposium on Shelby D. Hunt's "A General Theory of Competition: Resources, Competences, Productivity Economic Growth" Part 2. Marketing for a New Century
Journal of Marketing Management
2002 : FEB, VOL. 18:1-2, p. 229-238
 2002 Wensley, R.
5.
Segmentation analysis for industrial markets: problems of integrating customer requirements into operations strategy
European Journal of Marketing
2002 : VOL. 36:1-2, p. 231-251
 2002 Dibb, S.
Wensley, R.
6.
The MSI priorities: a critical view on researching firm performance, customer experience and marketing
Journal of Marketing Management
2000 : JAN-APR, VOL. 16:1-3, p. 11-27
 2000 Wensley, R.
7.
Strategic behaviour: The driving force of strategic management
European Management Journal
1999 : VOL. 17:3, p. 326-333
 1999 Grundy, T.
Wensley, R.
8.
Explaining success: hard work, not illusion
Business Strategy Review
1997 : SUMMER, VOL. 8:2, p. 75-77
 1997 Roberts, K.
Wensley, R.
9.
Explaining success: the rule of ten percent and the example of market share
Business Strategy Review
1997 : SPRING, VOL. 8:1, p. 63-70
 1997 Wensley, R.
10.
Making better decisions: The challenge of marketing strategy techniques. A comment on "Effects of portfolio planning methods on decision making: experimental results" by Armstrong and Brodie
International Journal of Research in Marketing
1994 : JAN, VOL. 11:1, p. 85-90
 1994 Wensley, R.
11.
Special issue on marketing strategy
International Journal of Research in Marketing
1992 : MAR, VOL. 9:1, p. 1-111
 1992 Weitz, B.
Wensley, R.
12.
"The voice of the consumer?": Speculations on the limits to the marketing analogy
European Journal of Marketing
1990 : VOL. 24:7, p. 49-58
 1990 Wensley, R.
13.
"The voice of the consumer? : speculations on the limits to the marketing analogy.
European Journal of Marketing
1990 : VOL. 27:7, p. 49-60
 1990 Wensley, R.
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