haku: @author Woodside, A.G. / yhteensä: 7
viitteet: 4-7 / 7
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4.
Balanced versus focused responsiveness to core constituencies and organizational effectiveness
European Journal of Marketing
2005 : VOL. 39:9-10, p. 1166-1183
 2005 Koll, O.
Woodside, A.G.
Mühlbacher, H.
5.
The role of cultural capital in performing arts patronage
International Journal of Arts Management
2003 : SPRING, VOL. 5:3, p. 34-50
 2003 Caldwell, M.
Woodside, A.G.
6.
Accessing memory and customer choice: benefit-to-store (brand) retrieval models that predict purchase
Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 260-267
 1996 Woodside, A.G.
Thelen, E.M.
7.
Performance analysis of advertising in competing media vehicles
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 53-66
 1990 Woodside, A.G.
Soni, P.K.
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