haku: @indexterm CULTURE MARKETING / yhteensä: 9
viitteet: 4-9 / 9
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4.
Art versus commerce in the movie industry: A two-path model of motion-picture success
Journal of Cultural Economics
2008 : VOL. 32:2, p. 87-107
 2008 Holbrook, M.B.
Addis, M.
5.
Dracula tourism in Romania: Cultural identity and the state
Annals of Tourism Research
2007 : JUL, VOL 34:3, p. 746-765
 2007 Light, D.
6.
Attractiveness of cultural activities in European cities: a latent class approach
Tourism Management
2006 : DEC, VOL. 27:6, p. 1408-1413
 2006 Ark, L.A. van der
Richards, G.
7.
What language sells: Western advertising in Russia
Journal of Language for International Business
2005 : VOL. 16:2, p. 1-12
 2005 Six, I.
8.
Cultural brands/branding cultures
Journal of Marketing Management
2005 : JUL, VOL. 21:5-6, p. 573-588
 2005 O'Reilly, D.
9.
Segmentation of bank customers by utilising ethnic/cultural profile dimensions : A qualitative approach
Journal of Marketing Management
2003 : JUL, VOL 19:5-6, p. 629-655
 2003 Andronikis, A. I.
Dimitriadis, N. I
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