haku: @indexterm Media selection / yhteensä: 118
viitteet: 4-13 / 118
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4.
Targeting a minority without alienating the majority: Advertising to gays and lesbians in mainstream media.
Journal of Advertising Research
2008 : JUN, VOL. 48:2, p. 191-198
 2008 Oakenfull, G.K.
McCarthy, M.S.
Greenlee, T.B.
5.
Do measures of media engagement correlate with product purchase likelihood?
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 313-325
 2007 Kilger, M.
Romer, E.
6.
Creative and interactive media use by agencies: Engaging an IMC media palette or implementing advertising campaigns
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 237-256
 2007 Sasser, S.L.
Koslow, S.
Riordan, E.A.
7.
You can teach an old dog new tricks: strategies for including older consumers when selecting media vehicles
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 103-112
 2007 D'amico, T.
8.
Information source usage and purchase satisfaction: Implications for product-focused print media
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 132-139
 2005 Pingol, L. L.
Miyazaki, A. D.
9.
Getting ready for the next generation of marketing communications
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 5-8
 2005 Tauder, A. R.
10.
A vision of media planning in 2010
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 2-4
 2005 Carlin, I.
11.
From intrusion to invitation
Admap
2005 : DEC, VOL. 40:11 (467), p. 47-49
 2005 Hunter, M.
12.
Compose: the art of channel planning
Admap
2005 : DEC, VOL. 40:11 (467), p. 34-37
 2005 Foley, T.
Engelberts, P.
Wicken, G.
13.
Word-of-mouth marketing: a new mandate?
Admap
2005 : OCT, VOL. 40:9 (465), p. 22-24
 2005 Carson, J.
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