haku: @indexterm brands / yhteensä: 1643
viitteet: 4-13 / 1643
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
4.
Customer insights that matter
Journal of Business Ethics
2011 : JUN, VOL 51:2, p. 342-344
 2011 Barwise, P.
Meehan, S.
5.
When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 195-204
 2011 Brown, B. P. (et al.)
6.
Explications of political market orientation and political brand orientation using the resource-based view of the political party
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 627-645
 2011 O'Cass, A.
Voola, R.
7.
Media amplification of a brand crisis and its affect on brand trust
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 530-546
 2011 Yannopoulou, N.
Koronis, E.
Elliott, R.
8.
Towards a strategic place brand-management model
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 458-476
 2011 Hanna, S.
Rowley, J.
9.
Rise and fall of stars: investigating the evolution of star status in professional team sports
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 352-366
 2011 Yang, Y.
Shi, M.
10.
CSR and service brand: the mediating effect of brand identification and moderating effect of service quality
Journal of Business Ethics
2011 : JUN, VOL. 100:4, p. 673-388
 2011 He, H.
Li, Y.
11.
Customer reactions to acquirer-dominant mergers and acquisitions
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 332-341
 2011 Thorbjørnsen, H.
Dahlén, M.
12.
Territorial brands for tourism development
Annals of Tourism Research
2011 : APR, VOL. 38:2, p. 540-560
 2011 Lorenzini, E.
Calzati, V.
Giudici, P.
13.
The regulatory challenge to branding: an interpretation of UK competition authority investigations 1950-2007
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 1027-1058
 2011 Ashton, J.K.
Pressey, A.D.
« edellinen sivu | seuraava sivu »
SCIMA