haku: @indexterm marketing concept / yhteensä: 142
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4.
Long Tail tourism: new geographies for marketing niche tourism products
Journal of Travel & Tourism Marketing
2008 : VOL 25, p. 409-419
 2008 Lew, A. A.
5.
The spherical marketing concept - A revitalization of the marketing concept
European Journal of Marketing
2005 : VOL. 39:1-2, p. 5-15
 2005 Svensson, G.
6.
Why marketers don´t market : rethinking offensive and defensive archetypes
Journal of Marketing Management
2004 : VOL. 20:5-6, p. 559-576
 2004 Woodall, T.
7.
Marketing planning, market orientation and business performance
European Journal of Marketing
2003 : VOL. 37:3-4, p. 476-497
 2003 Puledran, S.
Speed, R.
Widing II, R.E.
8.
Market orientation in service: a review and analysis
European Journal of Marketing
2002 : VOL. 36:9-10, p. 1003-1021
 2002 Esteban, A.
9.
Emerging macromarketing concepts: from Socrates to Alfred Marshall
Journal of Business Research
2002 : SEP, VOL. 55:9, p. 737-745
 2002 Dixon, D. F.
10.
Revisiting the marketing domain
European Journal of Marketing
2002 : VOL. 36:3, p. 299-304
 2002 Levy, S. J.
11.
Elegy on the death of marketing: never send to know why we have come to bury marketing but ask what you can do for your country churchyard
European Journal of Marketing
2002 : VOL. 36:5-6, p. 706-732
 2002 Holbrook, M. B.
Hulbert, J. M.
12.
Ethical issues of global marketing: avoiding bad faith in visual representation
European Journal of Marketing
2002 : VOL. 36:5-6, p. 570-594
 2002 Borgerson, J. L.
Schroeder, J. E.
13.
Hermann Simon on marketing: An interview by Reinhard Hunerberg, with commentaries
European Management Journal
2001 : OCT, VOL. 19:5, p. 472-480
 2001
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