haku: @indexterm Newspaper advertising / yhteensä: 87
viitteet: 40-49 / 87
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40.
Becoming a Consumer Society: a Longitudinal and Cross_Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan
Journal of Consumer Research
1989 : MARCH, VOL. 15, p.457-472
 1989 Tse, D.
Belk, R.
Zhou, N.
41.
The Comprehension/ Miscomprehension of Print Communication: Selected Findings
Journal of Consumer Research
1989 : MARCH, VOL. 15, p.434-443
 1989 Jacoby, J.
Hoyer, W.
42.
Media in beweging (III): De concurrentie tussen televisiereclame en persreclame.
Economisch Statistische Berichte
1989 : NOV 1, VOL. 74:3731, p. 1080-1084
 1989 Alsem, K.J.
Leeflang, P.S.H.
Rauyl, J.C.
43.
The increase in magazine ad readership.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 35-39
 1988 Rossiter, J. R.
44.
The effectiveness of Chinese print advertisements in North America.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 25-34
 1988 Okechuku, C.
Wang, G.
45.
The prevalence of question use in print advertising : headline strategies.
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 18-25
 1988 Howard, D. J.
Barry, T. E.
46.
The search for information in newspaper advertising.
Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 9-19
 1988 Bogart, L.
Stuart Tolley, B.
47.
Regional newspapers.
Market Intelligence
1988 : JAN, p. 99-112
 1988
48.
Controlling magazine circulation.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 17-23
 1987 Krishnan, R.
Soley, L.
49.
Editorial environment and advertising effectiveness.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 11-16
 1987 Appel, V.
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