haku: @indexterm Product information / yhteensä: 113
viitteet: 40-49 / 113
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40.
Reading the tea leaves: future future regulation of product-extrinsic advertising
Business Horizons
1990 : SEP-OCT, VOL. 33:5, p. 88-93
 1990 Lee Reed, O.
41.
The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information
Journal of Consumer Research
1990 : DEC, VOL. 17:3, p. 362-374
 1990 Moorman, C.
42.
The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgements
Journal of Consumer Research
1990 : JUNE, VOL. 17, p.66-73
 1990 Maheswaran, D.
Sternthal, B.
43.
A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children
Journal of Marketing Research
1990 : NOV, VOL. 27, p.445-454
 1990 Goldberg, M.
44.
Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about its Specific Attributes
Journal of Consumer Research
1990 : DEC, VOL.17, p.277-288
 1990 Hong, S.
Wyer, R.
45.
The Effects of Contextual Priming in Print Advertisements
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 215-222
 1990 Yi, Y.
46.
Alternative Approaches to Understanding the Determinants of Typicality
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 111-126
 1990 Loken, B.
Ward, J.
47.
Erst richtige Gebrauchsanleitungen sind Garant für versprochene Qualität. (!Instruction for use)
Management-Zeitschrift Industrielle Organisation
1990 : VOL. 59:7/8, p. 78-82
 1990 Budde, R.
48.
Distinguishing coupon proneness from value consciousness: an acquisition- transaction utility theory perspective.
Journal of Marketing
1990 : JUL, VOL.54:3, P.54-67
 1990 Lichtenstein, D.R.
Netemeyer, R.G.
Burton, S.
49.
The price knowledge and search of supermarkets shoppers.
Journal of Marketing
1990 : JUL, VOL.54:3, P.42-53
 1990 Dickson, P.R.
Sawyer, A.G.
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