haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 400-409 / 1883
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 otsikkovuositekijä
400.
Evaluating return on investment of multimedia advertising with a single-source panel: A retail case study
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 262-270
 2004 Fitzgerald, J.
401.
Using consumer attitudes to value brands: Evaluation of the financial value of brands
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 225-231
 2004 Hupp, O.
Powaga, K.
402.
Shifting factors and the ineffectiveness of third party assurance seals: a two-stage model of initial trust in a web business.
Electronic markets
2004 : VOL. 14:3, p. 252-266
 2004 McKnight, D.H.
Kackmar, C.J.
Choudhury, V.
403.
Market-driven journalism: creating special sections to meet reader interests
Journal of communication management
2004 : VOL. 9:2, p. 145-154
 2004 Attaway-Fink, B.
404.
Offensive advertising, public policy, and the law: the rulings on the Zagorka case
Journal of Consumer Policy
2004 : DEC, VOL. 27:4, p. 475-493
 2004 Millan, E.
Elliott, R.
405.
Are small recipients overlooked by sponsors? An empirical note
Journal of Cultural Economics
2004 : MAY, VOL. 28:2, p. 143-156
 2004 Frank, B.
Geppert, K.
406.
Beyond advertising and journalism: hybrid promotional news discourse
Discourse & Society
2004 : SEP, VOL. 15:5, p. 553-578
 2004 Erjavec, K.
407.
Introduction
Translator : Studies in Intercultural Communication
2004 : VOL. 10: 2, 161-177
 2004 Adab, B.
Valdes, C.
408.
Exploring advertising in a global context: food for thought
Translator : Studies in Intercultural Communication
2004 : VOL. 10:2, 245-267
 2004 Millan-Varela, C.
409.
Advertising: some challenges to translation theory
Translator : Studies in Intercultural Communication
2004 : VOL. 10:2, 199-219
 2004 Munday, J.
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