haku: @indexterm Brands / yhteensä: 1643
viitteet: 401-410 / 1643
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401.
Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness
Journal of Advertising
2004 : FALL VOL. 33:3, p. 77-85
 2004 Baker, W.E.
Honea, H.
Russell, C.A.
402.
The power of reflection: An empirical examination of nostalgia advertising effects
Journal of Advertising
2004 : FALL VOL. 33:3, p. 25-35
 2004 Muehling, D.D.
Sprott, D.E.
403.
Using animated spokes-characters in advertising to young children: Does increasing attention to advertising necessarily lead to product preference?
Journal of Advertising
2004 : FALL VOL. 33:3, p. 7-23
 2004 Neeley, S.M.
Schumann, D.W.
404.
Customer-centered brand management
Harvard Business Review
2004 : SEP, VOL. 82:9, p. 110-118
 2004 Rust, R.T.
Zeithaml, V.A.
Lemon, K.N.
405.
How global brands compete
Harvard Business Review
2004 : SEP, VOL. 82:9, p. 68-75
 2004 Holt, D.B.
Quelch, J.A.
Taylor, E.L.
406.
An investigation of country-of-origin effect using correspondence analysis : a cross national context
International Journal of Market Research
2004 : VOL. 46:3, p. 267-295
 2004 Hsieh, M-H.
407.
Werbeallianzen zwischen eigenständigen etablierten Marken
Marketing: Zeitschrift für Forschung und Praxis
2004 : VOL. 26:3, p. 181-197
 2004 Gierl, H.
Koncz, J.
408.
A conceptual and measurement comparison of self-congruity and brand personality : the impact of socially desirable responding
International Journal of Market Research
2004 : VOL. 46:2, p. 205-233
 2004 Helgeson, J. G.
Supphellen, M.
409.
Can advertisements for brand extension revitalise flagship products? An experiment
International Journal of Advertising
2004 : VOL. 23:2, p. 173-196
 2004 Supphellen, M.
Eismann, O.
Hem, L. E.
410.
What advertising testing might have been, if we had only known
Journal of Advertising Research
2004 : JUN, VOL. 44:2, p. 170-180
 2004 Cramphorn, S.
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