haku: @indexterm advertising effectiveness / yhteensä: 556
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401.
Sales concessions: how much dare you give away?
Accountancy
1984 : NOV, VOL. 95:1095, p. 156, 158, 160, 164
 1984 Butcher, J.
402.
Testing alternative econometric models on the existence of advertising threshold effect.
Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 298-308
 1984 Bemmaor, A. C.
403.
Audience involvement in advertising : Four levels.
Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 581-592
 1984 Greenwald, A. G.
Leavitt, C.
404.
Overcontrol in advertising experiments.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 37-42
 1984 Farris, P. W.
Reibstein, D. J.
405.
Is there a Kink in your advertising? An empirical investigation of advertising response asymmetry.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 27-35
 1984 Aykac, A.
Corstjens, M.
Gautschi, D.
406.
Chemiegemeinschaftswerbung : Praktische Erfahrung mit Werbewirkungsforschung.
Marketing: Zeitschrift fur Forschung und Praxis
1984 : MAY, VOL. 6:2, p. 99-106
 1984 Sieh, H. C.
Bernhard, U.
407.
Werbewirkungsforschung für die Mediaplanung.
Marketing: Zeitschrift fur Forschung und Praxis
1984 : MAY, VOL. 6:2, p. 89-97
 1984 Wenzel, W.
408.
Local radio gets in tune
Management Today
1984 : MAY, p. 60-65
 1984 Isaac, D.
409.
Marketing's "scarlet letter" : the theory and practice of corrective advertising.
Journal of Marketing
1984 : SPRING, VOL. 48:2, p. 11-31
 1984 Wilkie, W. L.
McNeill, D. L.
Mazis, M. B.
410.
Viewer recall of television commercials : prediction from the propositional structure of commercial scripts.
Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 127-136
 1984 Thorson, E.
Snyder, R.
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