haku: @indexterm Brands / yhteensä: 1643
viitteet: 409-418 / 1643
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 otsikkovuositekijä
409.
Can advertisements for brand extension revitalise flagship products? An experiment
International Journal of Advertising
2004 : VOL. 23:2, p. 173-196
 2004 Supphellen, M.
Eismann, O.
Hem, L. E.
410.
What advertising testing might have been, if we had only known
Journal of Advertising Research
2004 : JUN, VOL. 44:2, p. 170-180
 2004 Cramphorn, S.
411.
Risk-proofing your brand
European business forum EBF
2004 : SUMMER, 18, p. 82-83
 2004 Gadiesh, O.
412.
Consumer brand managers' job stress, job satisfaction, perceived performance and intention to leave
Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 105-131
 2004 Veloutsou, C.A.
Panigyrakis, G.G.
413.
Bereitschaft von Konsumenten zu einem Markenwechsel bei Konsumgütern
Journal für Betriebswirtschaft
2004 : VOL. 54:2, p. 44-62
 2004 Gierl, H.
414.
Imagine yourself in the product - mental simulation, narrative transportation and persuasion
Journal of Advertising
2004 : VOL. 33:2 p. 37-48
 2004 Escalas, J. E.
415.
Spokes-characters - creating character trust and positive brand attitudes
Journal of Advertising
2004 : VOL. 33:2, p. 25-36
 2004 Garretson, J. A.
Niedrich, R. W.
416.
Brand usage and gender as moderators of the potential deception associated with partial comparative advertising
Journal of Advertising
2004 : VOL. 33, p. 19-28
 2004 Barone, M. J.
Palan, K. M.
Miniard, P. W.
417.
Examining the animosity model in a country with a high level of foreign trade
International Journal of Research in Marketing
2004 : MAR, VOL. 21:1, p. 23-38
 2004 Nijssen, E.J.
Douglas, S.P.
418.
Assessing marketing performance: Reasons for metrics selection
Journal of Marketing Management
2004 : APR, VOL. 20:3-4, p. 475-498
 2004 Ambler, T.
Kokkinaki, F.
Puntoni, S.
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