haku: @indexterm SPONSORSHIP / yhteensä: 222
viitteet: 41-50 / 222
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 otsikkovuositekijä
41.
Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport
Leisure Studies
2004 : JUL, VOL. 23:3, p. 267-281
 2004 Crompton, J.L.
42.
The gold standard
Accountancy
2004 : AUG, VOL. 134:1332, p. 44-46
 2004 Blyth, A.
43.
Wirkungen von Drehbanden als innovative Form der Bandenwerbung
Marketing: Zeitschrift für Forschung und Praxis
2004 : VOL. 26:3, p. 199-213
 2004 Sander, M.
44.
Congruence effects in sponsorhip. The mediating role of sponsor credibility and consumer attributions of sponsor motive
Journal of Advertising
2004 : VOL 33:1, p. 29-42
 2004 Rifon, N. J. (et. al)
45.
Brand image transfer through sponsorship: A consumer learning perspective
Journal of Marketing Management
2004 : APR, VOL. 20:3-4, p. 457-474
 2004 Smith, G.
46.
Revitalising the World Rally Championship
Admap
2004 : APR, VOL. 39:4, (449) p. 26-29
 2004 Wylie, A.
47.
Imperial Leather: a winning performance
Admap
2004 : APR, VOL. 39:4, (449) p. 23-25
 2004 Hawtin, L.
48.
Broadcast sponsorship: how does it work?
Admap
2004 : APR, VOL. 39:4, (449) p. 19-22
 2004 Hall, M.
49.
Exploiting the purchase of marketing
Admap
2004 : APR, VOL. 39:4, (449) p. 17-18
 2004
50.
Assessing the effectiveness of sport sponsorships - An empirical examination
Schmalenbach Business Review
2004 : APR, VOL. 56:2, p. 119-138
 2004 Grohs, R.
Wagner, U.
Vsetecka, S.
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