haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 412-421 / 1883
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 otsikkovuositekijä
412.
Advertising and the seven sins of memory
International Journal of Advertising
2004 : VOL. 23:4, p. 413-427
 2004 Percy, L.
413.
Halting the US marketing juggernaut
European business forum EBF
2004 : AUTUMN, 19, p. 30-32
 2004 Johansson, J.
414.
Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness
Journal of Advertising
2004 : FALL VOL. 33:3, p. 77-85
 2004 Baker, W.E.
Honea, H.
Russell, C.A.
415.
Communicating with the sexes: Male and female responses to print advertisements
Journal of Advertising
2004 : FALL VOL. 33:3, p. 51-62
 2004 Putrevu, S.
416.
The power of reflection: An empirical examination of nostalgia advertising effects
Journal of Advertising
2004 : FALL VOL. 33:3, p. 25-35
 2004 Muehling, D.D.
Sprott, D.E.
417.
Using animated spokes-characters in advertising to young children: Does increasing attention to advertising necessarily lead to product preference?
Journal of Advertising
2004 : FALL VOL. 33:3, p. 7-23
 2004 Neeley, S.M.
Schumann, D.W.
418.
Political competition with campaign contributions and informative advertising
Journal of the European Economic Association
2004 : SEP, VOL. 2:5, p. 772-804
 2004 Coate, S.
419.
National cultures, values and lifestyles influencing consumers´ perception towards sexual imagery in alcohol advertising : an exploratory study in the UK, Germany and Italy
Journal of Marketing Management
2004 : VOL. 20:5-6, p. 607-623
 2004 Lass, P.
Hart, S.
420.
Mass marketing, music and morality
Journal of Marketing Management
2004 : VOL. 20:5-6, p. 577-590
 2004 Kubacki, K.
Croft, R.
421.
Mixed messages : English in German advertising
Journal of Language for International Business
2004 : VOL. 15:1, p. 41-61
 2004 Einbeck, K.
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