haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 413-422 / 556
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413.
How advertising affects sales : meta-analysis of econometric results.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 65-74
 1984 Assmus, G.
Farley, J. U.
Lehmann, D. R.
414.
Measuring the sales effectiveness of advertising : the role of ADLAB in the UK.
Journal of the Market Research Society
1984 : JAN, VOL. 26:1, p. 29-49
 1984 Corkindale, D.
415.
Central and Peripheral routes to advertising effectiveness : The moderating role of involvement.
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 135-146
 1983 Petty, R. E.
Cacioppo, J. T.
Schumann, D.
416.
Exploring copywriters' ability to perceive target group attitudes towards advertising copy.
European Journal of Marketing
1983 : VOL. 17:5, p. 55-71
 1983 Holstius, K.
417.
Advertising frequency requirements for older adults.
Journal of Advertising Research
1983 : -1984 DEC-JAN, VOL. 23:6, p. 23-32
 1983 Stephens, N.
Warrens, R. A.
418.
Recognition as a measure of learning from televison commercials.
Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 235-248
 1983 Singh, S. N.
Rotschild, M. L.
419.
Wirkung von Bildern auf das Konsumentenverhalten : neue Wege der Marketingforschung.
Marketing: Zeitschrift fur Forschung und Praxis
1983 : AUG, VOL. 5:3, p. 153-160
 1983 Kroeber-Riel, W.
420.
Effective advertising - can research help?
European Research
1983 : APR, VOL. 11:2, p. 68, 70-71
 1983 Stewart-Hunter, D.
421.
A quantitative assessment of Greek advertising efficiency.
European Research
1983 : JUL, VOL. 11:3, p. 105-109
 1983 Kioulafas, K. E.
422.
Reach and frequency estimates for specialized target markets.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 45-50
 1983 Cannon, H. M.
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