haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 415-424 / 1883
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 otsikkovuositekijä
415.
Communicating with the sexes: Male and female responses to print advertisements
Journal of Advertising
2004 : FALL VOL. 33:3, p. 51-62
 2004 Putrevu, S.
416.
The power of reflection: An empirical examination of nostalgia advertising effects
Journal of Advertising
2004 : FALL VOL. 33:3, p. 25-35
 2004 Muehling, D.D.
Sprott, D.E.
417.
Using animated spokes-characters in advertising to young children: Does increasing attention to advertising necessarily lead to product preference?
Journal of Advertising
2004 : FALL VOL. 33:3, p. 7-23
 2004 Neeley, S.M.
Schumann, D.W.
418.
Political competition with campaign contributions and informative advertising
Journal of the European Economic Association
2004 : SEP, VOL. 2:5, p. 772-804
 2004 Coate, S.
419.
National cultures, values and lifestyles influencing consumers´ perception towards sexual imagery in alcohol advertising : an exploratory study in the UK, Germany and Italy
Journal of Marketing Management
2004 : VOL. 20:5-6, p. 607-623
 2004 Lass, P.
Hart, S.
420.
Mass marketing, music and morality
Journal of Marketing Management
2004 : VOL. 20:5-6, p. 577-590
 2004 Kubacki, K.
Croft, R.
421.
Mixed messages : English in German advertising
Journal of Language for International Business
2004 : VOL. 15:1, p. 41-61
 2004 Einbeck, K.
422.
Wirkungen von Drehbanden als innovative Form der Bandenwerbung
Marketing: Zeitschrift für Forschung und Praxis
2004 : VOL. 26:3, p. 199-213
 2004 Sander, M.
423.
Werbeallianzen zwischen eigenständigen etablierten Marken
Marketing: Zeitschrift für Forschung und Praxis
2004 : VOL. 26:3, p. 181-197
 2004 Gierl, H.
Koncz, J.
424.
Attitudes towards DTC advertisind in Australia : an exploratory study
International Journal of Advertising
2004 : VOL. 23:3, p. 389-405
 2004 Miller, K. E.
Waller, D. S.
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