haku: @indexterm Brands / yhteensä: 1643
viitteet: 415-424 / 1643
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
415.
Spokes-characters - creating character trust and positive brand attitudes
Journal of Advertising
2004 : VOL. 33:2, p. 25-36
 2004 Garretson, J. A.
Niedrich, R. W.
416.
Brand usage and gender as moderators of the potential deception associated with partial comparative advertising
Journal of Advertising
2004 : VOL. 33, p. 19-28
 2004 Barone, M. J.
Palan, K. M.
Miniard, P. W.
417.
Examining the animosity model in a country with a high level of foreign trade
International Journal of Research in Marketing
2004 : MAR, VOL. 21:1, p. 23-38
 2004 Nijssen, E.J.
Douglas, S.P.
418.
Assessing marketing performance: Reasons for metrics selection
Journal of Marketing Management
2004 : APR, VOL. 20:3-4, p. 475-498
 2004 Ambler, T.
Kokkinaki, F.
Puntoni, S.
419.
Brand image transfer through sponsorship: A consumer learning perspective
Journal of Marketing Management
2004 : APR, VOL. 20:3-4, p. 457-474
 2004 Smith, G.
420.
How discrete-choice models can measure brand equity
Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 32-34
 2004 Lieberman, M.
421.
UBS: brand building in a global market
Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 22-24
 2004 Thirkell-White, J.
422.
How to keep low-price competition in check
Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 18-21
 2004 Butscher, S.
Kalsi, B.
423.
Getting the brand strategy right
Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 15-16
 2004
424.
Analyzing the effects of a brand introduction on competitive structure using a market share attraction model
International Journal of Research in Marketing
2004 : JUN, VOL. 21:2, p. 159-177
 2004 Fok, D.
Franses, P.H.
« edellinen sivu | seuraava sivu »
SCIMA