haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 419-428 / 1883
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 otsikkovuositekijä
419.
National cultures, values and lifestyles influencing consumers´ perception towards sexual imagery in alcohol advertising : an exploratory study in the UK, Germany and Italy
Journal of Marketing Management
2004 : VOL. 20:5-6, p. 607-623
 2004 Lass, P.
Hart, S.
420.
Mass marketing, music and morality
Journal of Marketing Management
2004 : VOL. 20:5-6, p. 577-590
 2004 Kubacki, K.
Croft, R.
421.
Mixed messages : English in German advertising
Journal of Language for International Business
2004 : VOL. 15:1, p. 41-61
 2004 Einbeck, K.
422.
Wirkungen von Drehbanden als innovative Form der Bandenwerbung
Marketing: Zeitschrift für Forschung und Praxis
2004 : VOL. 26:3, p. 199-213
 2004 Sander, M.
423.
Werbeallianzen zwischen eigenständigen etablierten Marken
Marketing: Zeitschrift für Forschung und Praxis
2004 : VOL. 26:3, p. 181-197
 2004 Gierl, H.
Koncz, J.
424.
Attitudes towards DTC advertisind in Australia : an exploratory study
International Journal of Advertising
2004 : VOL. 23:3, p. 389-405
 2004 Miller, K. E.
Waller, D. S.
425.
Cognitive and attitudinal effects of technical advertising copy : the roles of gender, self-assessed and objective consumer knowledge
International Journal of Advertising
2004 : VOL. 23:3, p. 309-335
 2004 Meeds, R.
426.
Understanding creative service : a qualitative study of the advertising problem delineation, communication and response (APDCR) process
International Journal of Advertising
2004 : VOL. 23:3, p. 285-307
 2004 Hill, R.
Johnson, L. W.
427.
UK physicians´ attitudes towards direct-to-consumer advertising of prescription drugs : an extension and review
International Journal of Advertising
2004 : VOL. 23:2, p. 229- 251
 2004 Reast, J. D.
Palihawadana, D.
Spickett-Jones, G.
428.
Can advertisements for brand extension revitalise flagship products? An experiment
International Journal of Advertising
2004 : VOL. 23:2, p. 173-196
 2004 Supphellen, M.
Eismann, O.
Hem, L. E.
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