haku: @indexterm BRAND LOYALTY / yhteensä: 265
viitteet: 42-51 / 265
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42.
Dear Santa, do you have my brand? A study of the brand requests, awareness and request styles at Christmas time
Journal of Consumer Behaviour
2002 : SEP, VOL. 2:1, p. 37-53
 2002 O'Cass, A.
Clarke, P.
43.
Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 603-617
 2002 Shapiro, S.
Spence, M. T.
44.
Brand extension and customer loyalty: evidence from the lodging industry
Cornell Hotel and Restaurant Administration Quarterly
2002 : AUG, VOL. 43:4, p. 5-16
 2002 Jiang, Weizhong
Dev, Chekitan S.
Rao, Vithala R.
45.
A dynamic model of customer loyalty to sustain competitive advantage on the Web
European Management Journal
2002 : JUN, VOL. 20:3, p. 299-309
 2002 Verona, G.
Prandelli, E.
46.
Creating effective logos: insights from theory and practice
Business Horizons
2002 : MAY-JUN, VOL. 45:3, p. 58-64
 2002 Kohli, C.
Suri, R.
Thakor, M.
47.
Dimensions of customer loyalty: separating friends from well wishers
Cornell Hotel and Restaurant Administration Quarterly
2002 : FEB, VOL. 43:1, p. 47-59
 2002 Baloglu, S.
48.
Building CRM Strategies: Branding and Your CRM Strategy
Marketing Management
2001 : JUL-AUG, VOL. 10:2, p. 6-7
 2001 Crosby, L. A.
Johnson, S. L.
49.
An investigation of attitude toward the brand, commitment, and true brand loyalty in a cross-cultural context
Journal of East-West Business
2001 : VOL. 7:1, p. 37-64
 2001 VonRiesen, R.D.
Herndon, N.C. Jr.
VonRiesen, C.K.
50.
A new paradigm of customer management: Why multipartner strategies will create more value for consumers and industry
European Retail Digest
2001 : SEP, 31, p. 12-13
 2001 Hartmann, T.
51.
Measuring and managing brand loyalty
Journal of Strategic Marketing
2001 : JUN, VOL. 9:2, p. 111-128
 2001 Knox, S.
Walker, D.
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