haku: @indexterm Test marketing / yhteensä: 57
viitteet: 42-51 / 57
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42.
Making decision about launching new products.
Journal of the Market Research Society
1983 : APR, VOL. 25:2, p. 185-201
 1983 Factor, S.
Sampson, P.
43.
Publicite et tests comparatifs : influences respectives.
Revue Francaise du Marketing
1982 : APR-JUN, 89, p. 49-58
 1982 Perrien, J.
Cheron, E.
44.
Respondent characteristics that affect copy-test attitudes scales.
Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 29-35
 1982 Rawlins schlinger, M. J.
45.
Testing persuasion by strategic positioning (a new method for ...).
Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 37-42
 1982 Seggev, E.
46.
Recall versus persuasion : an answer.
Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 13-16
 1982 Ross, H. L.
47.
A bayesian approach to test market selection.
Management Science
1981 : Dec, Vol. 27:12, p. 1351-1369
 1981 Rao, V. R.
Winter, F. W.
48.
Triangle taste tests : are the subjects who respond correctly lucky or good?
Journal of Marketing
1981 : SUM, VOL. 45:3, p. 111-119
 1981 Morrison, D. G.
49.
Industrial product concept testing.
Industrial Marketing Management
1981 : JUL, VOL. 10:3, p. 157-164
 1981 Acito, F.
Hustad, T. P.
50.
A note on procedures for testing the quality of a clustering of a set of objects.
Decision Sciences
1980 : OCT, VOL. 11:4, p. 669-677
 1980 Milligan, G. W.
Mahajan, V.
51.
Uses of Voice-Pitch analysis.
Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 69-73
 1980 Brickman, G. A.
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