haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 422-431 / 556
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
422.
Reach and frequency estimates for specialized target markets.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 45-50
 1983 Cannon, H. M.
423.
The cloze procedure...a clue to advertising likability and message recall.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 15-20
 1983 Zinkhan, G. M.
Gelb, B. D.
Martin, C. R.
424.
Campaign simulation via multiple exposure on-air copy testing.
Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 35-39
 1983 Donius, J. F.
425.
Today's top priority advertising research questions.
Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 49-60
 1983 Schmalensee, D. H.
426.
Der Zusammenhang zwischen Informationsaufnahme und Informationsspeicherung beim Betrachten von Werbeanzeigen.
Marketing: Zeitschrift fur Forschung und Praxis
1983 : FEB, VOL. 5:1, p. 13-22, 25-28
 1983 Leven, W.
427.
Effectiveness of celebrity endorsers.
Journal of Advertising Research
1983 : FEB-MAR, VOL. 23:1, p. 57-61
 1983 Atkin, Ch.
Block, M.
428.
The "NOLAD" concept : a system for evaluating radio commercials.
Journal of Advertising Research
1983 : FEB-MAR, VOL. 23:1, p. 47-55
 1983 Grass, R. C.
Wallace, W. H.
Robertshaw, W. C.
429.
Estimation of bimonthly relations from annual data.
Management Science
1983 : JAN, VOL. 29:1, p. 1-11
 1983 Bass, F. M.
Leone, R. P.
430.
A reply to Weinberg and Weiss.
Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 592-594
 1982 Clarke, D. G.
431.
On the econometric measurement of the duration of advertising effect on sales.
Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 585-591
 1982 Weinberg, C. B.
Weiss, D. L.
« edellinen sivu | seuraava sivu »
SCIMA