haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 423-432 / 1883
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 otsikkovuositekijä
423.
Werbeallianzen zwischen eigenständigen etablierten Marken
Marketing: Zeitschrift für Forschung und Praxis
2004 : VOL. 26:3, p. 181-197
 2004 Gierl, H.
Koncz, J.
424.
Attitudes towards DTC advertisind in Australia : an exploratory study
International Journal of Advertising
2004 : VOL. 23:3, p. 389-405
 2004 Miller, K. E.
Waller, D. S.
425.
Cognitive and attitudinal effects of technical advertising copy : the roles of gender, self-assessed and objective consumer knowledge
International Journal of Advertising
2004 : VOL. 23:3, p. 309-335
 2004 Meeds, R.
426.
Understanding creative service : a qualitative study of the advertising problem delineation, communication and response (APDCR) process
International Journal of Advertising
2004 : VOL. 23:3, p. 285-307
 2004 Hill, R.
Johnson, L. W.
427.
UK physicians´ attitudes towards direct-to-consumer advertising of prescription drugs : an extension and review
International Journal of Advertising
2004 : VOL. 23:2, p. 229- 251
 2004 Reast, J. D.
Palihawadana, D.
Spickett-Jones, G.
428.
Can advertisements for brand extension revitalise flagship products? An experiment
International Journal of Advertising
2004 : VOL. 23:2, p. 173-196
 2004 Supphellen, M.
Eismann, O.
Hem, L. E.
429.
Advertising and alcohol consumption in the UK
International Journal of Advertising
2004 : VOL. 23:2, p. 149-171
 2004 Dorsett, J.
Dickerson, S.
430.
The impact of political advertising on knowledge, internet information seeking and candidate preference
Journal of Communication
2004 : VOL. 54:2, p. 337-354
 2004 Valentino, N. A.
Hutchings, V. L.
Williams, D.
431.
The morphological approach for unconscious consumer motivation research
Journal of Advertising Research
2004 : JUN, VOL. 44:2, p. 210-215
 2004 Ziems, D.
432.
Capturing the flow of emotion in television commercials: A new approach
Journal of Advertising Research
2004 : JUN, VOL. 44:2, p. 202-209
 2004 Young, C.E.
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