haku: @indexterm Brands / yhteensä: 1643
viitteet: 423-432 / 1643
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
423.
Getting the brand strategy right
Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 15-16
 2004
424.
Analyzing the effects of a brand introduction on competitive structure using a market share attraction model
International Journal of Research in Marketing
2004 : JUN, VOL. 21:2, p. 159-177
 2004 Fok, D.
Franses, P.H.
425.
Markenpolitik: Ist sie für jedes Unternehmen gleichermassen relevant?
Betriebswirtschaft
2004 : MAY/JUN, VOL. 64:3, p. 333-356
 2004 Fischer, M.
Meffert, H.
Perrey, J.
426.
Putting brands into action
Admap
2004 : APR, VOL. 39:4, (449) p. 35-37
 2004 Wardle, T.
427.
How to market brands in a people economy
Admap
2004 : APR, VOL. 39:4, (449) p. 32-34
 2004 Stock, T.
Tupot, M.L.
428.
How Dove survived the Turkish recession
Admap
2004 : APR, VOL. 39:4, (449) p. 46-48
 2004 Vardar, N.
429.
Revitalising the World Rally Championship
Admap
2004 : APR, VOL. 39:4, (449) p. 26-29
 2004 Wylie, A.
430.
Imperial Leather: a winning performance
Admap
2004 : APR, VOL. 39:4, (449) p. 23-25
 2004 Hawtin, L.
431.
Broadcast sponsorship: how does it work?
Admap
2004 : APR, VOL. 39:4, (449) p. 19-22
 2004 Hall, M.
432.
Retail 'quality assurance' labels as a strategic marketing communication mechanism for fresh meat
International Review of Retail, Distribution and Consumer Research
2004 : APR, VOL. 14:2, p. 255-271
 2004 McEachern, M.G.
Warnaby, G.
« edellinen sivu | seuraava sivu »
SCIMA