haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 429-438 / 556
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429.
Estimation of bimonthly relations from annual data.
Management Science
1983 : JAN, VOL. 29:1, p. 1-11
 1983 Bass, F. M.
Leone, R. P.
430.
A reply to Weinberg and Weiss.
Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 592-594
 1982 Clarke, D. G.
431.
On the econometric measurement of the duration of advertising effect on sales.
Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 585-591
 1982 Weinberg, C. B.
Weiss, D. L.
432.
Confusions about effective frequency - Semantics and measurement problems.
Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 33-37
 1982 Sissors, J. Z.
433.
Factors affecting coupon redemption rates.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 102-113
 1982 Reibstein, D. J.
Traver, P. A.
434.
Viewer miscomprehension of televised communications : selected findings.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 12-26
 1982 Jacoby, J.
Hoyer, W. D.
435.
Viewer miscomprehension of televised communication - a comment.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 27-31
 1982 Ford, G. T.
Yalch, R.
436.
Viewer miscomprehension findings are measurement bound
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 32-34
 1982 Mizerski, R. W.
437.
On miscomprehending televised communication : a rejoinder.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 35-43
 1982 Jacoby, J.
Hoyer, W. D.
438.
A longitudinal study of television advertising effects
Journal of Consumer Research
1982 : DEC, VOL. 9:3, p. 279-286
 1982 Moschis, G. P.
Moore, R. L.
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