haku: @journal_id 794 / yhteensä: 218
viitteet: 43-52 / 218
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 otsikkovuositekijä
43.
New Brands versus Brand Extensions, Attitudes versus Choice: Experimental Evidence for Theory and Practice
Marketing Letters
2001 : VOL. 12:1, p. 75-90
 2001 McCarthy, M. S.
Heath, T. B.
Milberg, S. J.
44.
The Piecemeal Approach to Comparative Advertising
Marketing Letters
2001 : VOL. 12:1, p. 63-73
 2001 Muthukrishnan, A. V.
Warlop, L.
Alba, J. W.
45.
The Effect of Windfall Gains on the Sunk-Cost Effect
Marketing Letters
2001 : VOL. 12:1, p. 51-62
 2001 Soman, D.
Cheema, A.
46.
Habit Persistence in Time Series Models of Discrete Choice
Marketing Letters
2001 : VOL. 12:1, p. 25-35
 2001 Haaijer, R.
Wedel, M.
47.
When Bad Things Happen to the Endorsers of Good Products
Marketing Letters
2001 : VOL. 12:1, p. 13-23
 2001 Louie, T. A.
Kulik, R. L.
Jacobson, R.
48.
Always Leave Home without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay
Marketing Letters
2001 : VOL. 12:1, p. 5-12
 2001 Prelect, D.
Simester, D.
49.
Preliminary Metric Investigations into the Nature of the "Postmodern Consumer"
Marketing Letters
2001 : VOL. 12:2, p. 189-203
 2001 Firat, A. F.
Shultz, C. J. II
50.
Hypotheses in Marketing Science: Literature Review and Publication Audit
Marketing Letters
2001 : VOL. 12:2, p. 171-188
 2001 Armstrong, J. S.
Brodie, R. J.
Parsons, A. G.
51.
Meta-analysis in marketing when studies contain multiple measurements
Marketing Letters
2001 : VOL. 12:2, p. 157-170
 2001 Bijmolt, T. H. A.
Pieters, R. G. M.
52.
Framing Effects in Risk Perceptions of AIDS
Marketing Letters
2001 : VOL. 12:2, p. 145-156
 2001 Raghubir, P.
Menon, G.
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