haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 431-440 / 556
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431.
On the econometric measurement of the duration of advertising effect on sales.
Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 585-591
 1982 Weinberg, C. B.
Weiss, D. L.
432.
Confusions about effective frequency - Semantics and measurement problems.
Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 33-37
 1982 Sissors, J. Z.
433.
Factors affecting coupon redemption rates.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 102-113
 1982 Reibstein, D. J.
Traver, P. A.
434.
Viewer miscomprehension of televised communications : selected findings.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 12-26
 1982 Jacoby, J.
Hoyer, W. D.
435.
Viewer miscomprehension of televised communication - a comment.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 27-31
 1982 Ford, G. T.
Yalch, R.
436.
Viewer miscomprehension findings are measurement bound
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 32-34
 1982 Mizerski, R. W.
437.
On miscomprehending televised communication : a rejoinder.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 35-43
 1982 Jacoby, J.
Hoyer, W. D.
438.
A longitudinal study of television advertising effects
Journal of Consumer Research
1982 : DEC, VOL. 9:3, p. 279-286
 1982 Moschis, G. P.
Moore, R. L.
439.
A new method for estimating the effect of media context, using value profiles of ads.
Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 41-48
 1982 Cannon, H. M.
440.
Perception et m`morisation des campagnes promotionnelles dans la distribution = perception and memorization of promotional campaigns in distribution.
Revue Francaise du Marketing
1982 : JUL-SEP, 90, p. 67-87
 1982 Kalika, M.
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