haku: @indexterm Brands / yhteensä: 1643
viitteet: 434-443 / 1643
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 otsikkovuositekijä
434.
Accept no imitations
Financial management : the magazine from CIMA
2004 : FEB, p. 18-21
 2004 Prickett, R.
435.
Hennes & Mauritz: Die Modekette aus Schweden ist zur Trendmaschine avanciert
Manager Magazin
2004 : VOL. 34:1, p. 74-75, 77, 80-81
 2004 Hirn, W.
436.
Ways of encouraging the corporate "intrapreneur"
European business forum EBF
2003 : AUTUMN, 15, p. 20-22
 2003 Nichols, C.
West, C.
437.
The impact of brand personality and customer satisfaction on customer's loyalty: Theoretical approach and findings of a causal analytical study in the sector of internet service providers
Electronic markets
2003 : VOL. 13:4, p. 294-308
 2003 Magin, S. (et al.)
438.
Brand familiarity and advertising repetition effects
Journal of Consumer Research
2003 : SEP, VOL. 30:2, p. 292-304
 2003 Campbell, M.C.
Keller, K.L.
439.
When competitive interference can be beneficial
Journal of Consumer Research
2003 : SEP, VOL. 30:2, p. 283-291
 2003 Jewell, R.D.
Unnava, H.R.
440.
"I know this brand, but did I like the ad?" An investigation of the familiarity-based sleeper effect
Psychology & Marketing
2003 : NOV, VOL. 20:11, p. 1017-1043
 2003 Pashupati, K.
441.
Slice of reality: changing culture at Pizza Hut and Yum! Brands, Inc.
Organizational Dynamics
2003 : VOL. 32:4, p. 319-330
 2003 Mike, B.
Slocum Jr., J.W.
442.
A re-examination of the generalizability of the Aaker brand personality measurement framework
Journal of Strategic Marketing
2003 : VOL 11:2, p. 77-92
 2003 Austin, J. R.
Siguaw, J. A.
Mattila, A. S.
443.
The corporate identity management process revisited
Journal of Marketing Management
2003 : VOL 19:7-8, p. 835-855
 2003 Bick, G.
Jacobson, M. C.
Abratt, R.
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