haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 441-450 / 556
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441.
Are you overadvertising?
Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 57-70
 1982 Aaker, D. A.
Carman, J. M.
442.
ADPULS : an advertising model with wearout and pulsation.
Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 352-363
 1982 Simon, H.
443.
The effects of advertising on high and low loyalty consumer segments.
Journal of Consumer Research
1982 : JUN, VOL. 9:1, p. 77-89
 1982 Raj, S. P.
444.
Effectiveness of different coupon delivery methods in building mass transit ridership.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 54-56
 1982 Matosian, J.
445.
A review of brain hemisphere research.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 59-63
 1982 Weinstein, S.
446.
How media directors view reach/frequency estimation.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 64-69
 1982 Leckenby, J. D.
Kishi, S.
447.
L'enfant, la communication publicitaire et la hierarchie des effets.
Revue Francaise du Marketing
1982 : APR-JUN, 89, p. 31-48
 1982 Derbaix, C.
448.
Advertising and profits 1969-1978, a ten year correlation analysis.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 17-22
 1982 Callahan, F. X.
449.
Methodology to isolate and measure attractive and retentive effects of advertising.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 53-59
 1982 Raj, S. P.
450.
The financial payoff in corporate advertising.
Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 45-55
 1982 Schonfeld, E. P.
Boyd, H.
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