haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 444-453 / 556
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444.
Effectiveness of different coupon delivery methods in building mass transit ridership.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 54-56
 1982 Matosian, J.
445.
A review of brain hemisphere research.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 59-63
 1982 Weinstein, S.
446.
How media directors view reach/frequency estimation.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 64-69
 1982 Leckenby, J. D.
Kishi, S.
447.
L'enfant, la communication publicitaire et la hierarchie des effets.
Revue Francaise du Marketing
1982 : APR-JUN, 89, p. 31-48
 1982 Derbaix, C.
448.
Advertising and profits 1969-1978, a ten year correlation analysis.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 17-22
 1982 Callahan, F. X.
449.
Methodology to isolate and measure attractive and retentive effects of advertising.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 53-59
 1982 Raj, S. P.
450.
The financial payoff in corporate advertising.
Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 45-55
 1982 Schonfeld, E. P.
Boyd, H.
451.
Are consumers unique in terms of cognitive and affective reactions towards the advertising content?
European Journal of Marketing
1981 : VOL. 15:7, p. 12-22
 1981 Derbaix, C. M.
452.
Ideational Item/You Can Defend Advertising - But Not Every Advertisement.
Business Horizons
1981 : SEP-OCT, VOL. 24:5, p. 33-37
 1981 McNeal, J. U.
453.
A micromodeling approach to investigate the advertising-sales relationship.
Management Science
1981 : SEP, VOL. 27:9, p. 988-1005
 1981 Blattberg, R. C.
Jeuland, A. P.
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