haku: @indexterm PRODUCT INFORMATION / yhteensä: 113
viitteet: 45-54 / 113
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45.
The Effects of Contextual Priming in Print Advertisements
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 215-222
 1990 Yi, Y.
46.
Alternative Approaches to Understanding the Determinants of Typicality
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 111-126
 1990 Loken, B.
Ward, J.
47.
Erst richtige Gebrauchsanleitungen sind Garant für versprochene Qualität. (!Instruction for use)
Management-Zeitschrift Industrielle Organisation
1990 : VOL. 59:7/8, p. 78-82
 1990 Budde, R.
48.
Distinguishing coupon proneness from value consciousness: an acquisition- transaction utility theory perspective.
Journal of Marketing
1990 : JUL, VOL.54:3, P.54-67
 1990 Lichtenstein, D.R.
Netemeyer, R.G.
Burton, S.
49.
The price knowledge and search of supermarkets shoppers.
Journal of Marketing
1990 : JUL, VOL.54:3, P.42-53
 1990 Dickson, P.R.
Sawyer, A.G.
50.
Consumer involvement- Does it affect advertising testing?
Marketing and Research Today
1990 : FEB, VOL. 18, p.37-45
 1990 Keitz, B. von
51.
The Iterative Positioning Process An international approach from the pharmaceutical industry
Marketing and Research Today
1990 : JUNE, VOL. 18, p.85-96
 1990 Clement, M.
Grotemeyer, W.
52.
Conjoint Analysis on Objects with Environmentally Correlated Attributes: The Questionable Importance of Representative Design
Journal of Consumer Research
1990 : MAR, VOL. 16, p.490-497
 1990 Moore, W.
Holbrook, M.
53.
Die Bedeutung der Umweltvertraglichkeit von Produkten fur die Kaufpreferenz - Ergebnisse einer Conjoint-Analyse bei Holzschutzmitteln (The importance of environment friendliness of products for consumer preference)
Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 36:1, p. 86-l02
 1990 Buchtele, F.
Holzmuller, H. H.
54.
The Evaluative Consequences of Experiencing Unexpected Favorable Events
Journal of Marketing Research
1990 : FEB, VOL.27, p.51-60
 1990 Howard, D.
Barry, T.
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