haku: @indexterm Test marketing / yhteensä: 57
viitteet: 45-54 / 57
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45.
Testing persuasion by strategic positioning (a new method for ...).
Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 37-42
 1982 Seggev, E.
46.
Recall versus persuasion : an answer.
Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 13-16
 1982 Ross, H. L.
47.
A bayesian approach to test market selection.
Management Science
1981 : Dec, Vol. 27:12, p. 1351-1369
 1981 Rao, V. R.
Winter, F. W.
48.
Triangle taste tests : are the subjects who respond correctly lucky or good?
Journal of Marketing
1981 : SUM, VOL. 45:3, p. 111-119
 1981 Morrison, D. G.
49.
Industrial product concept testing.
Industrial Marketing Management
1981 : JUL, VOL. 10:3, p. 157-164
 1981 Acito, F.
Hustad, T. P.
50.
A note on procedures for testing the quality of a clustering of a set of objects.
Decision Sciences
1980 : OCT, VOL. 11:4, p. 669-677
 1980 Milligan, G. W.
Mahajan, V.
51.
Uses of Voice-Pitch analysis.
Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 69-73
 1980 Brickman, G. A.
52.
Test marketing: an evaluation of more recent micro-marketing methods.
Management Decision
1979 : VOL. 17:6, p. 441-449
 1979 Jobber, D.
53.
Test marketing services - a logical approach.
Marketing
1979 : SEP, p. 61-63
 1979 Adams, J.
54.
Optimal construction of experimental clusters.
Management Science
1979 : FEB, VOL. 25:2, p. 182-190
 1979 Murphy, R. A.
Tatham, R. L.
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