haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 45-54 / 556
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45.
Advertising effectivenes from a consumer perspective
International Journal of Advertising
2007 : VOL. 27:2 p. 279-297
 2007 Aitken, R.
Gray, B.
Lawson, R.
46.
Exploring the relationship between celebrity endorser effects and advertising effectiveness
International Journal of Advertising
2007 : VOL. 27:2 p. 209-234
 2007 Amos, C.
Holmes, G.
Strutton, D.
47.
Consumer believability of information in direct-to-consumer (DTC) advertising of prescription drugs
Journal of Business Ethics
2006 : FEB II, VOL 63:4, p. 333-343
 2006 Beltramini, R. F.
48.
Using viewer attitudes to evaluate TV program effectiveness
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 93-101
 2006 Assael, H.
Poltrack, D. F.
49.
Accounting for engagement
Admap
2006 : FEB, VOL. 41:2 (469), p. 46-48
 2006 Zack, B.
50.
Advertising's greatest hits: profitability and brand value
Admap
2006 : FEB, VOL. 41:2 (469), p. 28-30
 2006 Dyson, P.
Weaver, K.
51.
Real-time campaign evaluation
Admap
2006 : FEB, VOL. 41:2 (469), p. 24-27
 2006 Boon, A. den
52.
Measuring advertising performance
Admap
2006 : FEB, VOL. 41:2 (469), p. 16-17
 2006 White, R.
53.
Does invisible mean ineffective?
Admap
2005 : DEC, VOL. 40:11 (467), p. 41-43
 2005 Howard-Spink, J.
54.
Radio advertising effectiveness
Admap
2005 : DEC, VOL. 40:11 (467), p. 30-33
 2005 Domke, U.
Wild, C.
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