haku: @indexterm advertising expenditure / yhteensä: 112
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45.
Nutzen und Kosten der Werbung.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1990 : JUN, VOL. 42:6, p. 492-504
 1990 Kaas, K. P.
46.
Ad spending: growing market share.
Harvard Business Review
1990 : JAN-FEB, VOL. 68:1, p. 44-48
 1990 Schroer, J. C.
47.
Ad spending: maintaining market share.
Harvard Business Review
1990 : JAN-FEB, VOL. 68:1, p. 38-42
 1990 Jones, J. P.
48.
Money talks: Perceived advertising expense and expected product quality.
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 344-353
 1989 Kirmani, A.
Wright, P.
49.
Advertising practices in Northern Europe.
European Journal of Marketing
1989 : VOL. 23:3, p. 17-28
 1989 Keown, C. F.
50.
The information in discretionary outlays : advertising, research and development.
Accounting Review
1989 : JAN, VOL. 64:1, p. 108-124
 1989 Bublitz, B.
Ettredge, M.
51.
How much should be spent for advertising brand.
Journal of Advertising Research
1989 : APR-MAY, VOL. 29:2, p. 24-28, 29-34
 1989 Zufryden, F. S.
52.
Gin
Market Research Great Britain
1988 : DEC, VOL. 29, p.33-38
 1988
53.
When does lag structure really matter...indeed?
Management Science
1988 : JUL, VOL. 34:7, p. 909-918
 1988 Bultez, A.
Naert, P.
54.
Defensive marketing strategy by customer complaint management.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 337-346
 1987 Fornell, C.
Wernerfelt, B.
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