haku: @journal_id 1742 / yhteensä: 80
viitteet: 45-54 / 80
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 otsikkovuositekijä
45.
Understanding program-induced mood effects: decoupling arousal from valence
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 15-26
 2002 Shapiro, S.
MacInnis, D. J.
Park, W.
46.
The development, change, and transformation of rhetorical style in magazine advertisements 1954-1999
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 1-13
 2002 Phillips, B. J.
McQuarrie, E. F.
47.
Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 83-95
 2002 Edwards, S.M.
Li, H.
Lee, J-H.
48.
Choosing the right mix of on-line affiliates: How do you select the best?
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 69-81
 2002 Papatla, P.
Bhatnagar, A.
49.
Banner advertisement pricing, measurement, and pretesting practices: Perspectives from interactive agencies
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 59-67
 2002 Shen, F.
50.
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 43-57
 2002 Li, H.
Daugherty, T.
Biocca, F.
51.
Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 29-42
 2002 McMillan, S.J.
Hwang, J-S.
52.
The netvertising image: Netvertising image communication model (NICM) and construct definition
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 15-27
 2002 Stern, B.B.
Zinkhan, G.M.
Holbrook, M.B.
53.
Managing the power of curiosity for effective web advertising strategies
Journal of Advertising
2002 : FALL, VOL. 31:3, p. 1-14
 2002 Menon, S.
Soman, D.
54.
Televised Political Advertising Effects: Evaluating Responses During the 2000 Robb-Allen Senatorial Election
Journal of Advertising
2002 : SPRING, VOL. 31:1, p. 37-48
 2002 Tedesco, J. C.
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