haku: @journal_id 69 / yhteensä: 714
viitteet: 45-54 / 714
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45.
Understanding the bond of identification. An investigation of its correlates among art museum members (Verbraucherforschung; Konsumentenverhalten)
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 46-57
 1995 Bhattacharya, C. B.
Rao, H.
Glynn, M. A.
46.
The relationship between cartoon trade character recognition and attitude toward product category in young children
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 58-70
 1995 Mizerski, R.
47.
Entry strategy and long-term performance. Conceptualization and empirical examination
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 1-16
 1995 Green, D. H.
Barclay, D. W.
Ryans, A. B.
48.
Customer switching behavior in service industries: an exploratory study
Journal of Marketing
1995 : APR, VOL. 59:2, p. 71-82
 1995 Keaveney, S.
49.
Return on quality: making service quality financially accountable
Journal of Marketing
1995 : APR, VOL. 59:2, p. 58-70
 1995 Rust, R.
50.
Exonerating unethical marketing executive behaviors: a diagnostic framework
Journal of Marketing
1995 : APR, VOL. 59:2, p. 43-57
 1995 Mascarehas, O.
51.
Can repeating an advertisement more frequently than the competition affect brand preference in a mature market
Journal of Marketing
1995 : APR, VOL. 59: 2, p. 32-42
 1995 D'Souza, G.
Rao, R.
52.
Inducing multiline salespeople to adopt house brands
Journal of Marketing
1995 : APR, VOL. 59:2, p. 16-31
 1995 Anderson, E.
Robertson, T.
53.
The structure of commitment in exchange
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 78-92
 1995 Gundlach, G.
Achrol, R.
Mentzer, J.
54.
Stock market reactions to brand extension announcements: the effects of brand attitude and familiarity
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 63-77
 1995 Lane, V.
Jacobson, R.
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