haku: @indexterm Brands / yhteensä: 1643
viitteet: 453-462 / 1643
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453.
Brand equity and brand vulnerability : the impact of gray marketing/parallel importing on brand equity and values
European Journal of Marketing
2003 : VOL 37:10, p. 1332-1349
 2003 Eagle, L. (et al.)
454.
Kill a brand, keep a customer
Harvard Business Review
2003 : DEC, VOL. 81:12, p. 86-95
 2003 Kumar, N.
455.
Multiproduct quality competition: fighting brands and product line pruning
American Economic Review
2003 : JUN, VOL. 93:3, p. 748-774
 2003 Johnson, J.P.
Myatt, D.P.
456.
A fuzzy set model of search and consideration with an application to an online market
Marketing Science
2003 : SUMMER, VOL. 22:3, p. 411-434
 2003 Wu, J.
Rangaswamy, A.
457.
Ekoturistmärkets märkesassociationer (Associations the Swedish ecotourism label generates. Summary)
Ekonomiska Samfundets Tidskrift = The Journal of the Economic Society of Finland
2003 : VOL. 56:3, p. 163-172, 194
 2003 Björk, P.
458.
Brand Synthesis: The Multidimensional of Brand Knowledge
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 595-600
 2003 Keller, K. L.
459.
Locus of Equity and Brand Extension
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 539-550
 2003 Osselaer, S. M. J. van
Alba, J. W.
460.
How Perceived Brand Globalness Creates Brand Value
Journal of International Business Studies
2003 : JAN, VOL. 34:1, p. 53-65
 2003 Steenkamp, J.-B. EM
Batra, R.
Alden, D. L.
461.
Garmin finds the perfect spot
Business 2.0
2003 : DEC, VOL. 4:11, p. 64, 66
 2003 Parks, B.
462.
G-Shock and Awe
Business 2.0
2003 : DEC, VOL. 4:11, p. 108-113
 2003 Raskin, A.
Ishida, M. (photos)
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