haku: @indexterm Brands / yhteensä: 1643
viitteet: 458-467 / 1643
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458.
Brand Synthesis: The Multidimensional of Brand Knowledge
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 595-600
 2003 Keller, K. L.
459.
Locus of Equity and Brand Extension
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 539-550
 2003 Osselaer, S. M. J. van
Alba, J. W.
460.
How Perceived Brand Globalness Creates Brand Value
Journal of International Business Studies
2003 : JAN, VOL. 34:1, p. 53-65
 2003 Steenkamp, J.-B. EM
Batra, R.
Alden, D. L.
461.
Garmin finds the perfect spot
Business 2.0
2003 : DEC, VOL. 4:11, p. 64, 66
 2003 Parks, B.
462.
G-Shock and Awe
Business 2.0
2003 : DEC, VOL. 4:11, p. 108-113
 2003 Raskin, A.
Ishida, M. (photos)
463.
Cognitive evaluation : prompts used to measure sponsorship awareness
International Journal of Market Research
2003 : VOL 45:4, p. 435-455
 2003 Tripodi, J.
464.
The science of the brands : alchemy, advertising and accountancy
International Journal of Market Research
2003 : VOL 45:2, p. 133-166
 2003 Tasgal, A.
465.
Managing brands across stakeholders
European business forum EBF
2003 : SUMMER, 14, p. 85-87
 2003 Davidson, H.
466.
Executive perspective - 2: Corporate branding - back to basics
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1133-1141
 2003 Bernstein, D.
467.
Executive perspective - 1: Experienced reality: the development of corporate identity in the digital era
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1119-1132
 2003 Topalian, A.
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