haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 458-467 / 556
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458.
Techniques for measuring advertising effectiveness.
Journal of Advertising Research
1981 : JUN, VOL. 21:3, p. 19-22
 1981 Ostle, G. V.
Ryans, J. K.
459.
The advertising-sales relationship: insights from transfer-function modeling.
Journal of Advertising Research
1981 : JUN, VOL. 21:3, p. 41-46
 1981 Adams, A. J.
Moriarty, M. M.
460.
A tested model of purchase response to advertising exposure.
Journal of Advertising Research
1981 : FEB, VOL. 21:1, p. 7-16
 1981 Zufryden, F. S.
461.
Determinants of the advertising-to-sales ratio.
Journal of Advertising Research
1981 : FEB, VOL. 21:1, p. 19-27
 1981 Farris, P.
Albion, M. S.
462.
The advertising-sales relationship in Australia.
Journal of Advertising Research
1981 : FEB, VOL. 21:1, p. 37-47
 1981 Hendon, D. W.
463.
Accelerated attrition ( a new approach to measuring advertising effectiveness).
Journal of Advertising Research
1981 : FEB, VOL. 21:1, p. 51-57
 1981 Shiller, S. B.
464.
Triggers of advertising effects.
Journal of Advertising Research
1981 : FEB, VOL. 21:1, p. 59-63
 1981 Kamen, J. M.
465.
Measuring joint advertising effects in multiproduct firms.
Journal of Advertising Research
1981 : FEB, VOL. 21:1, p. 65-69
 1981 Jagpal, H. S.
466.
The interaction between comparative advertising and copy claim variation.
Journal of Marketing Research
1981 : MAY, VOL. 18:2, p. 175-186
 1981 Swinyard, W. R.
467.
Response to commercials as a function of program context.
Journal of Advertising Research
1981 : APR, VOL. 21:2, p. 59-65
 1981 Soldow, G. F.
Principe, V.
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