haku: @indexterm BRAND LOYALTY / yhteensä: 265
viitteet: 46-55 / 265
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46.
Creating effective logos: insights from theory and practice
Business Horizons
2002 : MAY-JUN, VOL. 45:3, p. 58-64
 2002 Kohli, C.
Suri, R.
Thakor, M.
47.
Dimensions of customer loyalty: separating friends from well wishers
Cornell Hotel and Restaurant Administration Quarterly
2002 : FEB, VOL. 43:1, p. 47-59
 2002 Baloglu, S.
48.
Building CRM Strategies: Branding and Your CRM Strategy
Marketing Management
2001 : JUL-AUG, VOL. 10:2, p. 6-7
 2001 Crosby, L. A.
Johnson, S. L.
49.
An investigation of attitude toward the brand, commitment, and true brand loyalty in a cross-cultural context
Journal of East-West Business
2001 : VOL. 7:1, p. 37-64
 2001 VonRiesen, R.D.
Herndon, N.C. Jr.
VonRiesen, C.K.
50.
A new paradigm of customer management: Why multipartner strategies will create more value for consumers and industry
European Retail Digest
2001 : SEP, 31, p. 12-13
 2001 Hartmann, T.
51.
Measuring and managing brand loyalty
Journal of Strategic Marketing
2001 : JUN, VOL. 9:2, p. 111-128
 2001 Knox, S.
Walker, D.
52.
Drivers of intention to revisit the websites of well-known companies: the role of corporate brand loyalty
International Journal of Market Research
2001 : VOL. 43:3, p. 341-352
 2001 Supphellen, M.
Nysveen, H.
53.
Achieving brand and dealer loyalty: the case of the automotive industry
International Review of Retail, Distribution and Consumer Research
2001 : APR, VOL 11:2, p. 97-122
 2001 Huber, F.
Herrmann, A.
54.
Markenloyalität durch Markenpersönlichkeit : Ergebnisse einer empirischen Studie im Automobilsektor
Marketing: Zeitschrift für Forschung und Praxis
2001 : VOL. 23:1, p. 5-15
 2001 Huber, F.
Hermann, A.
Weis, M.
55.
Estimating an advertisement's impact on one's consumption of a brand
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 106-113
 2000 Wansink, B.
Ray, M.L.
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